AI Search Visibility for ABA Clinics
Relay audits AI search visibility for ABA (Applied Behavior Analysis) clinics by asking a fixed set of real parent questions, saving each answer and its source links, and checking whether the clinic is named, recommended or cited. Then we check the facts on the cited pages and update the most useful page first. Track leads apart from visibility.
What are you measuring?
A mention means the answer names your clinic. A recommendation means it suggests your clinic for the need asked about. A citation is a source link to a page. Track each one separately. An answer may name you but link a directory, or link your blog without recommending your clinic.
SEO is about visibility in search results. AEO and GEO are common names for work on visibility in AI answers. Those labels do not mean there is a guaranteed ranking system. Ask anyone reporting results to show the prompt, the answer, the date, the search mode and the linked page.
A general question like “What is ABA therapy?” may fairly lead to a professional association or a clinical source. A question asking for ABA clinics in your area is a different test. Do not count every general answer without your clinic as a lost recommendation.
Which questions belong in the audit?
Build the question set from real parent questions, referral conversations and Search Console data. Keep it small enough to read every answer. Fill in the brackets with true service and location details, and save the exact prompts for the next run.
Finding a local clinic
Example: Which ABA clinics serve [area], and what should I compare? Do not name your clinic in the question.
Record which clinics appear and whether their stated location and services can be checked.
Questions before calling
Example: What should I ask an ABA clinic before I call about [service, such as in-home ABA]? Keep it about choosing a provider, not clinical advice for a child.
Record the questions and links. Check whether your service page answers them.
Insurance and access
Example: Which ABA clinics in [area] accept [plan]? Use only plans your clinic accepts.
Check whether answers state your accepted plans correctly. Have the billing lead review any errors.
A referral task
Example: How do I refer a family to ABA services in [area]? Use the words your referral partners use.
Check whether sources show scope, location, a current contact and the next step.
How do you save a useful baseline?
Run each question in a fresh chat with search turned on. Record the product, the model label if shown, location settings, date, exact prompt, full answer and final source links. A result from an API or developer tool may not match what a parent sees in the app.
Mark a failed run as unmeasured. Do not record it as “not found.” Open each linked page and note its type and whether it supports the answer.
Keep one row per answer: named, recommended, linked, linked URL, other clinics named, factual errors and notes. Report rates with the counts behind them. Use the same prompts and settings each time, because a new set of questions is a different test.
Which website and source checks come first?
Google’s AI feature guidance says normal search basics still apply. For supporting links, pages need to be indexed and eligible for a snippet. Google does not require a special AI file or schema. Meeting the rules does not guarantee inclusion.
OpenAI’s crawler documentation separates OAI-SearchBot, used for search, from GPTBot, used for possible model training. Have your web admin check the crawler rules and hosting. Allowing the search crawler does not require allowing training.
Check the page itself: correct service and location facts, key information as readable text, a direct answer near the top, proof for claims and useful internal links. Test the live URL in Search Console. A page that loads and appears in a sitemap is not proof that it is indexed.
Look at the outside listings that answers cite. Fix wrong business details through the real owner or update route. An accurate listing can help parents check your clinic, but buying a link or adding a directory entry does not guarantee an AI recommendation.
How do you choose the next page update?
Pick one gap your saved answers show: a missing service explanation, unclear ages served, old location details, weak proof or no referral page. Check whether an existing page should own the answer before making a new URL.
Give the page something useful: a clear service comparison, a confirmed process, an original planning tool or a documented result with its limits. Link to it from strong pages so people can find it. Clear structure can help, but it cannot force a model to pick the page.
After publishing, note the date and check the live page. Run the same questions again later, and review search traffic and leads separately. Your clinic keeps every clinical and intake decision.
What should an AEO and GEO proposal include?
Ask for the pages in scope, a fixed question set, the assistants being checked and the edits the agency will make. The proposal should name who approves clinic facts and who handles technical access, content and reporting.
Compare how each agency proves its work. A useful report shows finished edits, indexing checks, source links seen, and leads where they can be traced. It also lists missing access and checks that are not finished.
Relay provides SEO, AEO and GEO work for ABA clinics across the United States, along with Meta and Google ads, landing pages and lead follow-up. Bring your website, the services you want to grow and your current priorities to a call.
Put the plan to work.
Relay turns your service priorities into videos, social content, paid campaigns, email, and search pages. For clinic engagements, we also call leads, check practical fit and book the agreed visits. Your team handles clinical decisions, benefits and intake.