Marketing for ABA providers who go to the family.
Relay provides nationwide marketing for in-home and home-based ABA (Applied Behavior Analysis) providers. We connect ads, video, social content, referral email, websites and search to the areas, ages and session times your BCBAs and RBTs can actually cover. Your team handles clinical decisions, benefits and intake.
What does Relay handle for an in-home ABA provider?
Relay builds a client growth system inside your ABA business. It can include Meta and Google ads, landing pages, SEO and AI search work, video and social content, automation, and the Relay team that finds and qualifies families, follows up and books the first visit. Your clinic owns the system end to end.
Every lead is checked against four things: the family is in your service area, the child is in the age range you serve, they want a service you offer, and they have an insurance plan you accept. Relay does not approve clinical care or benefits. Your team runs intake and makes those decisions.
What does an in-home ABA engagement cost, and what is included?
Relay charges a monthly management fee, scoped on a call. Ad spend is paid separately, and we suggest about $50 a day. Plans are month to month, and Relay works with one ABA clinic per city. If hiring BCBAs or RBTs is what limits growth, Relay can support recruiting too.
Your first qualified lead comes within 72 hours of ads going live. If you do not complete 20 new-client intakes within 90 days of ads going live, Relay returns its management fee. Ad spend is not refunded.
| Work | Relay | Your ABA team |
|---|---|---|
| Campaigns and content | Build and run the agreed ads, pages, videos and search work. | Approve service areas, ages, settings and openings. |
| Lead follow-up | Call new leads and check location, age, service and insurance. | Confirm benefits and clinical fit through your intake process. |
| Booking and reporting | Book the first visit and report each stage from lead to booking. | Meet the family, complete intake and record new clients. |
Build the campaign around staff coverage.
An in-home ABA program needs more than a circle on a map. List the areas your RBTs can travel to, the ages you serve, the plans you accept and the session blocks you can staff. Assign an owner to keep that brief current as schedules change.
For example, a provider with after-school openings in one county should have a message and landing page for that area. A broad campaign can otherwise bring in families your team cannot schedule. This is a planning example, not a claim about Relay client outcomes.
| Decision | What your team confirms | How marketing uses it |
|---|---|---|
| Ages and services | The ages you serve and the ABA services you offer at home. | Specific ad copy, creative and service-page wording. |
| Travel coverage | Areas and session schedules your staff can support. | Campaign location settings and clear coverage information. |
| Open hours | Current session availability and who verifies it. | An accurate next step and a routine for refreshing availability. |
| Inquiry handoff | The intake contact and what is needed for a first call. | A clear contact path and aggregate source reporting. |
Explain how in-home ABA works.
Give families a page that states the service, the areas you cover, who comes to the home and how to contact intake. Explain how someone asks about insurance and what happens after reaching out. Keep clinical eligibility and individual care decisions with your team.
If you also run a center, give in-home and center-based ABA their own explanations. Parents often compare the two, so say plainly what each option involves and which areas each one serves.
Show parents how to take the first step.
Plan content around the questions your intake team hears: which areas you cover, what a first session looks like at home, how availability is discussed and whom to contact. A BCBA-approved introduction can support a short video, a carousel on the intake process and a post about your service area.
A practical first month can introduce the service in week one, explain coverage in week two, answer intake questions in week three and share a verified availability update in week four. Relay scopes the scripts, production, edits and publishing with your team. Filming locations and participants are agreed in advance.
Make referrals specific enough to act on.
Give pediatricians and other referral partners a brief they can use: ages served, coverage area, insurance accepted, availability contact and the next step. Link to the in-home page instead of a general homepage. Keep family recruiting separate from BCBA and RBT recruiting.
If a partner keeps asking about geography or scheduling, improve the brief and the page. Your team handles individual referral information through its approved process; marketing reports use aggregate counts.
Match search, paid ads and AI discovery to coverage.
Google Ads starts with the service and area combinations you want to promote, such as in-home ABA in the counties you staff. Review search terms for requests outside your coverage or age range. Meta creative can introduce the team, with the same coverage details on the page after the click.
SEO and AI search work uses the same facts. We improve the pages families need, connect related explanations and record whether your practice is named or cited for the agreed questions. Nationwide support from Relay never means advertising in places your team cannot serve.
Track fit before raising the budget.
Review inquiries by area, age and requested time. Then compare qualified leads, tours or consults booked, intakes completed and service starts, using your own definitions. Keep a short list of repeated mismatches so the next change fixes a real problem.
Relay handles the agreed marketing; your team supplies accurate service facts and handles intake. Ad spend and management are scoped separately. We have not published an in-home-specific ABA case study, so center-based results on this site do not establish a result for home-based programs.
Start with the work you need.
Tell us about your ABA clinic: your services, the ages and insurance plans you serve, your service area and how many new clients your team can take on. We’ll discuss the channels, responsibilities, and reporting that fit your clinic.