A Website Checklist for ABA Clinics
Relay checks an ABA (Applied Behavior Analysis) clinic website by asking one question: can a parent tell quickly whether the clinic fits? Each key page should name the ages served, the setting, the location, accepted insurance and the first step. Give parents, referral partners and job seekers separate paths, then test that every inquiry reaches the right person.
Which visitor needs which page?
A parent comparing clinics, a pediatrician’s office sending a referral, and a BCBA looking for work all visit the same site for different reasons. List the services and ages your team supports. Ask intake which details decide where a lead goes.
Make each service easy to find from the homepage. If you offer in-clinic and in-home ABA, give each its own clear section. If one location has openings and another has a waitlist, say so separately.
Use plain words your clinical director approves. A marketing page should help a parent ask the right question. It should not diagnose a child or promise a result.
What should the page map include?
Give each page a job before you change the design. A small clinic may need only a few strong pages. Add a page when you have enough real detail to answer a separate question.
Service page
Name the ages served, the setting (clinic, home or telehealth, if offered), the team roles and how intake starts. Keep openings and insurance details current.
Check: a parent arriving from a search can tell if the service fits and find the contact button without going back to the homepage.
Location page
Show the real address, photos of the entrance and rooms, arrival notes, hours and service area.
Check: every detail is true for this location and was not copied from another one.
Insurance section
List the plans the clinic accepts and explain that the clinic team checks benefits during intake.
Check: the billing lead approved the list, and a review date is set.
Referral route
Give pediatricians, schools and other partners a short service summary, the right contact and the approved way to send a referral.
Check: a partner can find the next step without putting private details into a general marketing form.
Careers page
Give BCBAs and RBTs their own page and application form.
Check: job seekers do not land in the parent inquiry queue.
What belongs near the contact button?
Put the details that decide fit near the button: location, ages served, service and the next step. A button cannot fix an unclear offer.
Use a label that says what happens. “Request a tour” or “Ask about openings” works when the form starts a conversation. Only say “Book” if it really books a time. Say who reaches out next. Relay’s team calls new leads, checks location, age, service and insurance, and books the tour.
Keep the form short. Ask only what the first call needs, such as parent name, phone, child’s age, location, service wanted and insurance plan. Clinical details belong in intake.
How do you test the site before calling it done?
Ask someone new to the site to find in-home services, the clinic address and the next step. Repeat with a referral task and a job task. Watch where they get stuck, and do not explain the menu to them.
Test the phone link, form labels, error messages and thank-you page on a phone and a laptop. Send a clearly marked test lead and confirm the right person got it. Then remove it from reports.
W3C’s form-label guidance explains how visible labels help people use forms. Check text contrast, visible focus, captions and image descriptions too. This checklist does not prove full accessibility compliance, but it catches problems visitors hit right away.
How should search and referral content connect?
Link each blog post to the service it explains. Link referral updates to the matching service page. The ABA SEO guide covers matching searches to pages, and the ABA referral partnership plan covers what partners need.
Keep one main page for each service decision. A new article can answer a narrow question and link back. Do not build several pages that give the same answer in slightly different words.
Which outcomes should the redesign improve?
Write the problem down before changing anything. Maybe parents cannot find in-home services, think the form books a tour when it does not, or send referrals with no service named. Give each problem a check you can see.
Track visits to service pages, leads by service and source, qualified leads, tours booked and attended, and intakes. Note staffing and opening changes so a shift is not blamed on the website by mistake.
Relay can research parent questions, write and build the pages, make the creative, and connect the site to ads, SEO and follow-up. Your clinic owns its service decisions, tours and intake.
Put the plan to work.
Relay turns your service priorities into videos, social content, paid campaigns, email, and search pages. For clinic engagements, we also call leads, check practical fit and book the agreed visits. Your team handles clinical decisions, benefits and intake.