How to Get More ABA Clinic Tour Requests
Relay gets more families to tour an ABA (Applied Behavior Analysis) clinic by showing the space, explaining who the clinic serves, and making the tour easy to book. The Relay team calls each lead, checks fit and books the tour. Your clinic team gives the tour and runs intake. Track leads, tours booked, tours attended and intakes as separate steps.
What does a parent need to know before booking a tour?
Ask the person who talks with families what parents ask before they visit. Common topics are location, ages served, in-clinic or in-home options, schedules, insurance, and who they will meet. Those questions make a better creative brief than “make the clinic look welcoming.”
Some parents want basic information first. Others are ready to visit. Both are useful leads. Say clearly on the page what happens after a parent reaches out. Do not say a form books a set time if someone calls to schedule it afterward.
The ABA marketing plan covers the full mix of channels. This guide covers the shorter path from first interest to a booked and attended tour.
What should a tour page include?
Lead with real photos of the clinic and what a family will see on a tour. Name the address, ages served and settings offered. Explain who calls back and how the tour gets booked. Keep openings and schedules current.
Give parents enough to decide without a long form. For insurance, list the plans you accept and say the clinic team checks benefits during intake. Have the clinic owner review every public claim.
Many parents share options with a partner or relative. Add a short summary and a clean link they can send. Test the page on a phone: the button, the form, the thank-you message and the way back.
Which creative ideas lead to a tour?
These are proposed production briefs. Use the questions your team hears and the spaces you can show. You do not need to film children receiving care. Give each piece one next step.
A staff-led walkthrough
Video: a BCBA or clinic director walks through the entrance, a therapy room and the waiting area, and says what a tour covers.
CTA: book a tour of this clinic.
What to ask on a tour
Carousel: ages served, schedules, how sessions are set up, insurance questions, and what happens after the tour. Use only facts the clinic confirms.
CTA: read the tour page and bring your questions.
One room, up close
Static photo or short clip: show one real room and explain it in plain words. Use current photos, and do not suggest every room looks the same.
CTA: ask about current openings and book a visit.
What happens after you reach out
Video or carousel: who calls, what they ask (location, age, service and insurance), and how the tour gets booked.
CTA: request a tour through the matching form.
How do follow-up and booking affect tour numbers?
Plan follow-up before you plan more ads. A lead that waits days for a call is easy to lose. Relay’s team calls new leads, checks location, age, requested service and insurance, and books qualified families into the tour times your clinic sets. Relay does not make clinical or benefits decisions.
Send reminders before the tour and give parents an easy way to reschedule. Hand each booked family to the clinic team with the notes from the call. Your team gives the tour and runs intake.
What should you measure beyond the form?
Agree on the stages with your team: lead, qualified lead, tour booked, tour attended and intake completed. Record the source when you know it. Keep an “unknown” group when you do not.
Look at where families stop. Many leads but few booked tours points to follow-up or scheduling. Booked tours with low attendance points to reminders or unclear expectations. Tours with no intake can show questions that should have been answered earlier.
Give each group time to move. A tour booked yesterday is not a no-show yet. Look at counts as well as percentages, and note staffing or schedule changes. As one example, one ABA clinic completed 7 new-client intakes from 29 qualified leads in 2 weeks. That is one clinic’s result, not a typical one.
What should you change first?
Pick one problem you can see. Rewrite a vague tour button, replace old photos, answer a common insurance question, or fix an ad that does not match the clinic. Note the change and ask your team whether the next tours go better.
Relay builds the pages, content and campaigns from facts your clinic confirms, and books the tours. Your clinic team runs each tour and decides on intake. Grow promotion when that path works and your team has room.
Put the plan to work.
Relay turns your service priorities into videos, social content, paid campaigns, email, and search pages. For clinic engagements, we also call leads, check practical fit and book the agreed visits. Your team handles clinical decisions, benefits and intake.