Finding ABA Clients When You Already Have Practice Software
If your ABA clinic already uses CentralReach or Passage Health, start by separating clinical operations from the work of attracting suitable families. The Relay Co provides managed marketing, practical qualification and follow-up through tour booking. That work can sit alongside practice software; it is not a replacement for clinical records, billing or your team’s care decisions.
What does each part of the system do?
CentralReach’s product site describes practice management, clinical data and scheduling functions. Passage Health’s product site describes clinical and practice-management capabilities, including scheduling and billing. Confirm the exact features and configuration in your own subscription.
Those functions may improve how a clinic operates. A separate question remains: who produces accurate marketing, finds suitable inquiries and follows up until the next step is booked? A tool’s presence alone does not establish that someone owns that work.
| Work | Who owns the job | What to check |
|---|---|---|
| Clinical records and care data | Your clinical software and authorized clinic team | Whether the system supports your actual clinical workflow |
| Billing and scheduling operations | The clinic and its selected practice tools | Module scope, access and implementation duties |
| New-family acquisition | Your in-house marketer or agreed marketing partner | Campaigns and pages aligned with staffed openings |
| Practical fit and follow-up | A named team using approved criteria and tools | Who checks answers, handles uncertainty and responds |
| Tour and completed intake | Booking support followed by clinic-led visits and intake | Confirmed calendar event, attendance and intake outcome |
When is changing software the wrong first move?
If the real problem is too few suitable inquiries, changing clinical software does not by itself supply a marketing owner or an acquisition plan. Review service pages, local discovery and the inquiries you already receive before replacing a working operational system.
If suitable families already contact you but staff cannot respond or schedule the next step, investigate the workflow and the tools together. Your existing product may already have functions you have not configured. Compare those with a managed-service proposal before buying another tool.
What does Relay add to a clinic’s acquisition path?
Relay runs the agreed marketing under your clinic’s name and branding. We check initial location, age, requested service and accepted-plan fit, then handle follow-up and book suitable tours or agreed intake conversations. Your clinical team handles benefits verification and clinical eligibility.
The growth system is built into your business and belongs to your clinic. We work month to month with a quoted management fee and separate advertising spend. We have worked with 50+ ABA clinics; read the individual case results and their limits on our results page.
How should the handoff to practice software be planned?
Start with the minimum information needed for the next decision. Agree where the lead record lives, who can access it and when the clinical team takes over. Decide how a booking, cancellation or repeated inquiry updates the same record.
Do not assume a native Relay integration with CentralReach or Passage Health. Verify the actual data flow, permissions, supported connection and any separate vendor costs before implementation. Clinical records and sensitive documents should remain in the clinic’s approved process.
What should you measure before adding another system?
Track unique inquiries through practical qualification, contact and tour booking. Have the clinic confirm attendance, completed intake and service starts separately. Measure the stage that is failing before attributing the problem to the software.
If you need a tool evaluation checklist, use the lead qualification tools guide. If your team needs the work handled for it, review the outsourcing guide and agree the exact responsibilities.
Primary product sources
We reviewed the CentralReach product site and Passage Health product site on November 7, 2026. Their published capabilities are not evidence of a Relay partnership or integration. For Relay’s scope, see our ABA marketing service.
Frequently asked questions
Is Relay an alternative to CentralReach or Passage Health?
Relay is an option for outsourcing growth marketing and agreed family follow-up. It is not a substitute for clinical practice-management software. Compare the jobs you need covered before choosing a tool or a service.
Can we keep our existing ABA practice software?
A growth engagement does not automatically require replacing your clinical system. Review the existing workflow first, then agree and test any handoff. Specific integrations and technical requirements must be verified for your setup.
Put the plan to work.
Relay turns your service priorities into videos, social content, paid campaigns, email, and search pages. For clinic engagements, we also call leads, check practical fit and book the agreed visits. Your team handles clinical decisions, benefits and intake.